Choosing Google Business Profile Categories
How to pick your primary Google Business Profile category, how many secondaries to add, and what to do when one truck runs two trades.
-
-
Writing Pages an AI Can Actually Quote
How to write content for AI search: one question per page, a priced answer in the first two sentences, and the contradictions that get you skipped.
-
Easton Businesses and Google Visibility
Easton has the best map-pack odds in the Lehigh Valley and the highest bar. We audited 43 local businesses to show what decides it.
-
Google Business Profile Setup, Step by Step
How to create and set up a Google Business Profile field by field, with the four mistakes that get Lehigh Valley contractors suspended or removed.
-
Bethlehem: What Local Search Looks Like Here
Bethlehem has the cheapest map pack in the Lehigh Valley. We audited 48 local businesses to find out who holds it and why.
-
How the Map Pack Actually Picks Winners
What decides the Google map pack, measured across 362 Lehigh Valley and Poconos contractor listings. Distance wins. Review count barely moves.
-
How to Show Up in ChatGPT Search
An eight-step checklist for how to show up in ChatGPT search as a local contractor, with a way to tell when each step is actually done.
-
Allentown Contractors and the Map Pack
We checked 76 Allentown contractor listings. Fifteen hold a map-pack slot. Here is what decides it, trade by trade.
-
How to Rank Higher in Google Maps
Seven steps to rank higher in Google Maps, built from an audit of 402 Lehigh Valley and Poconos contractors. Each step has a done-when marker.
-
Why Your Website Doesn’t Show Up on Google
Six reasons your website is not showing up on Google, checked against 402 Lehigh Valley and Poconos contractor sites. Free tests you can run tonight.
