Choosing Google Business Profile Categories
How to pick your primary Google Business Profile category, how many secondaries to add, and what to do when one truck runs two trades.
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Google Business Profile Setup, Step by Step
How to create and set up a Google Business Profile field by field, with the four mistakes that get Lehigh Valley contractors suspended or removed.
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Bethlehem: What Local Search Looks Like Here
Bethlehem has the cheapest map pack in the Lehigh Valley. We audited 48 local businesses to find out who holds it and why.
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Allentown Contractors and the Map Pack
We checked 76 Allentown contractor listings. Fifteen hold a map-pack slot. Here is what decides it, trade by trade.
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How to Rank Higher in Google Maps
Seven steps to rank higher in Google Maps, built from an audit of 402 Lehigh Valley and Poconos contractors. Each step has a done-when marker.
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The Lehigh Valley and Poconos Local Search Landscape
We audited 402 Lehigh Valley and Poconos businesses. Map-pack odds, review counts and what is actually broken, town by town.
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Local SEO for Contractors: The Complete Guide
Local SEO for contractors, built on an audit of 402 Lehigh Valley and Poconos businesses: what decides the map pack, in what order to fix it.
