Strategy & Counsel
Service · Productized advisory
For the hard calls. The Sprint or The Roadmap.
Senior strategic engagements with named outcomes and fixed prices. Pick the right scope for the question you’re actually trying to answer. Both deliver a written plan you can execute — with us or without — and both refund against any build project you book within 60 days.
The Sprint · $4,500 · 2 weeks
One focused strategic problem, answered in writing. The replatform decision. The brand reposition. The pricing model. The conversion strategy that isn’t working. You pick the problem; we deliver a written plan — including the recommended path, the alternatives we considered, and what execution will actually cost.
What you get
- Two-week engagement with two scheduled working sessions
- A written plan, 15–25 pages — problem framing, recommended approach, alternatives considered, execution path
- 60-minute walkthrough with your team
- One round of revision after the walkthrough
The Roadmap · $9,500 · 4 weeks
A complete strategic plan across website, brand, marketing, and growth. The “what to do for the next year” engagement. Sitemap, messaging architecture, design direction, channel strategy, and a prioritized 12-month execution plan with rough time and budget estimates against every initiative.
What you get
- Four-week engagement with four scheduled working sessions
- A complete strategic plan covering brand, web, marketing, and lead-gen
- A prioritized 12-month execution roadmap with time and budget estimates
- 90-minute walkthrough with your team
- Two rounds of revision
Which one is right for you?
Choose The Sprint if you have one specific question that’s blocking forward motion — “do we replatform off Shopify?”, “is our pricing wrong?”, “what’s broken about our conversion path?”. You’ll leave with a recommendation you can act on Monday.
Choose The Roadmap if the question is bigger than one decision — a new product line, a rebrand, a year of growth to plan, an acquisition to integrate. You’ll leave with a 12-month plan that touches every channel and ranks the work by impact. It’s the document a competent operator can hand to a different agency and have them know what to build.
Not sure? Book a Fit Call. Twenty minutes is enough to know which one applies.
The refund-against-project guarantee
Book any build project with us within 60 days of delivery and the Sprint or Roadmap fee is refunded against the project invoice. The strategy work is free if we end up executing it — and the plan is yours to keep if we don’t.
FAQ
Who does the work?
Pat. Twenty-four years of building websites, brands, and marketing programs is the credential we charge against. There is no junior strategist on these engagements.
Can we extend the engagement?
Sometimes. If the work surfaces a second hard question we hadn’t scoped, we’ll quote a second Sprint at the standard price. We won’t quietly extend the timeline on the first one.
Will the plan tell us to hire you?
Only if that’s the honest answer. Plenty of Sprint and Roadmap clients have taken the document and executed with another agency, an in-house team, or a freelancer. That’s a successful outcome by our definition.
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